Best SellersDrinkwareCoolersHoliday Gift GuideNew ArrivalsPersonalize
People with BruMates in front of a Christmas Tree.
People with BruMates in front of a Christmas Tree.
Make Their Moment

The 2024 Holiday Gift Guide

Explore our curated gift guide for everyone on your list

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Make Their Moment

The 2024 Holiday Gift Guide

Explore our curated gift guide for everyone on your list

Shop NowShop Now

Make Her Moment

Surprise her with a gift that’s as stylish + fun as she is by shopping our Holiday Gift Guide.

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Make His Moment

From the tailgate to the trailhead, upgrade his drinkware this holiday, and shop our Holiday Gift Guide.

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Holiday Capsule Collections

8 drops coming soon. Sign up now!

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Holiday Capsule Collections

8 drops coming soon. Sign up now!

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Stocking Stuffers

Stock up on gifts under $45

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Stocking Stuffers

Stock up on gifts under $45

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Coolers

Engineered for every adventure ahead

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Coolers

Engineered for every adventure ahead

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Bundles

More innovation, more savings

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Bundles

More innovation, more savings

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Gift Cards

For when you just can’t decide

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Gift Cards

For when you just can’t decide

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Hosting

Essentials to elevate every gathering

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Hosting

Essentials to elevate every gathering

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All Gifts

One-stop-shop for everyone on your list

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All Gifts

One-stop-shop for everyone on your list

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Personalization

Make a one-of-a-kind gift

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Personalization

Make a one-of-a-kind gift

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Make It Yours

Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.

Personalize Your BrüPersonalize Your Brü

Make It Yours

Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.

Personalize Your BrüPersonalize Your Brü

Innovation + Tech

Ü-Turn™ Lid

100% leakproof design that locks with a simple turn

Shop Ü-Turn™ Brüs

Ü-Turn™ Lid

100% leakproof design that locks with a simple turn

Shop Ü-Turn™ Brüs

TwistSip™ Lid

Twist-to-sip lid designed so you never have to touch the straw

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TwistSip™ Lid

Twist-to-sip lid designed so you never have to touch the straw

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OctaLock™ Threading System

This thread system has 8 different sipping positions

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OctaLock™ Threading System

This thread system has 8 different sipping positions

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MagFlip™ Lid

Magnetic lid that keeps your lid open while you sip

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MagFlip™ Lid

Magnetic lid that keeps your lid open while you sip

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ColdKey™ Stainless Steel Straw

Designed to provide a plastic-free drinking experience

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ColdKey™ Stainless Steel Straw

Designed to provide a plastic-free drinking experience

Shop ColdKey™ Brüs

Push-Lock™ Technology

Keep your favorite sodas and seltzers secure while you sip

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Push-Lock™ Technology

Keep your favorite sodas and seltzers secure while you sip

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Multifunctional Technology

Hot, cold, or carbonated, we're more than just a cup

Multifunctional Technology

Multifunctional Technology

Hot, cold, or carbonated, we're more than just a cup

Multifunctional Technology

Innovation Is At Our Core

We design products that enhance your every day with features you simply won't find anywhere else.

Drinkware TechDrinkware TechCooler TechCooler Tech

Innovation Is At Our Core

We design products that enhance your every day with features you simply won't find anywhere else.

Drinkware TechDrinkware TechCooler TechCooler Tech

Welcome To The Crü

Join The VIPs

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Earn Rewards

Get points for every purchase, plus members get extra perks.

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Made For Tomorrow

We use recycled materials in our lids and our products are made to last.

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Check Out the Latest Drops

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