Best SellersDrinkwareCoolersHoliday Gift GuideNew ArrivalsPersonalize
Brumates on a table with decorations
Brumates on a table with decorations
Where Innovation Meets Celebration

Made For The Holidays

Give a gift that’s undeniably different

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Where Innovation Meets Celebration

Made For The Holidays

Give a gift that’s undeniably different

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E-Gift Cards

For when you just can’t decide

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New Year's Eve Essentials

Party-Ready Sips

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Stocking Stuffers

Stock up on gifts under $45

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Leap Leakproof Straw Tumblers

Playground proof, parent approved

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Leap Leakproof Straw Tumblers

Playground proof, parent approved

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For Him

Smart, stylish, and innovative gifts

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For Him

Smart, stylish, and innovative gifts

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For Her

Functional designs that enhance her routine

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For Her

Functional designs that enhance her routine

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Coolers

Engineered for every adventure ahead

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Coolers

Engineered for every adventure ahead

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Bundles

More innovation, more savings

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Bundles

More innovation, more savings

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Hosting

Essentials to elevate every gathering

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Hosting

Essentials to elevate every gathering

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All Gifts

One-stop-shop for everyone on your list

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All Gifts

One-stop-shop for everyone on your list

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Personalization

Make a one-of-a-kind gift

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Personalization

Make a one-of-a-kind gift

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Make It Yours

Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.

Personalize Your BrüPersonalize Your Brü

Make It Yours

Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.

Personalize Your BrüPersonalize Your Brü

Innovation + Tech

Ü-Turn™ Lid

100% leakproof design that locks with a simple turn

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Ü-Turn™ Lid

100% leakproof design that locks with a simple turn

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TwistSip™ Lid

Twist-to-sip lid designed so you never have to touch the straw

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TwistSip™ Lid

Twist-to-sip lid designed so you never have to touch the straw

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OctaLock™ Threading System

This thread system has 8 different sipping positions

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OctaLock™ Threading System

This thread system has 8 different sipping positions

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MagFlip™ Lid

Magnetic lid that keeps your lid open while you sip

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MagFlip™ Lid

Magnetic lid that keeps your lid open while you sip

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ColdKey™ Stainless Steel Straw

Designed to provide a plastic-free drinking experience

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ColdKey™ Stainless Steel Straw

Designed to provide a plastic-free drinking experience

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Push-Lock™ Technology

Keep your favorite sodas and seltzers secure while you sip

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Push-Lock™ Technology

Keep your favorite sodas and seltzers secure while you sip

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Multifunctional Technology

Hot, cold, or carbonated, we're more than just a cup

Multifunctional Technology

Multifunctional Technology

Hot, cold, or carbonated, we're more than just a cup

Multifunctional Technology

Innovation Is At Our Core

We design products that enhance your every day with features you simply won't find anywhere else.

Drinkware TechDrinkware TechCooler TechCooler Tech

Innovation Is At Our Core

We design products that enhance your every day with features you simply won't find anywhere else.

Drinkware TechDrinkware TechCooler TechCooler Tech

Welcome To The Crü

Join The VIPs

Join our community of over 60K + get sneak peeks of future drops.

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Earn Rewards

Get points for every purchase, plus members get extra perks.

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Made For Tomorrow

We use recycled materials in our lids and our products are made to last.

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Check Out the Latest Drops

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